Services
One task or the whole product, either comes back built.
Design, brand and the build, taken as one job. You brief one person, you get working software back, and you do not have to line up three suppliers for a piece of work that is smaller than the coordination.
What I take on
Four things, one person to brief.
Product design
I research the problem, map the flows, draw the screens and build the component system underneath them. Seven years at Maersk, the last four of them on dense B2B tools like these.
AI agents and automation
I automate the work around the product: research, reporting, outreach and the jobs nobody wants to do twice. The agents run on their own, and rules decide what waits for your approval.
Growth and search
I design the content structure and the technical SEO in from the start rather than bolting them on later. One site climbed from 384 daily search impressions to 3,500+ over sixteen months.
Brand and visual
I make the identity, the campaign work, the motion and the icons. When nobody else covers that part, it does not wait for a second hire.
How it runs
I write it down first, then build it in the open.
01
One conversation
Book a call. I look at what you have, say what I would do first, and tell you if I am the wrong person for it. No charge and no deck.
02
A brief we both sign off
We agree what we are making, who it is for and what finished looks like. That agreement decides whether the rest goes well, so it comes before I build anything.
03
You watch it get built
You see working screens, then working software, rather than a reveal at the end. Anything that reaches your customers waits for your call.
Proof
One I built this way, for myself.
The Engine Behind This Site
I could specify production software and judge whether it was right. I could not hand-write it. Since February 2026: 11 subsystems live, a written architecture, and a quality gate that decides what ships.
Half an hour on a call, and you leave with a plan.
You leave knowing what I would do first and what it would take, whether or not you hire me.