The work, and what each one changed.
The problem the team was handed, the part I owned, and the number it moved after. In full, including the parts that did not work.
- And the app shipped
- Hub vision
Maersk built the Hub around ocean, which matches the org chart and not how anyone works. I redrew the portal around what a logistics manager, a transport partner and a vendor each sign in to do, and answered the same four problems on the mobile app that shipped.
View ProjectCrafting the Enterprise Vision
Enterprise & B2B Platforms · High-Density Data UX · Research & Problem Solving
- Visibility growth
- 4,576%
- Impressions
- 511K+
A commercial photography studio was nearly invisible online, under 100 daily impressions and fewer than 8 clicks. Its website failed to capture attention, traffic, or leads, leaving its potential untapped.
View ProjectZero-to-Scale Acquisition
Technical SEO · Content Architecture · Full-Funnel Growth UX
- Developers
- 260+
- Applications
- 20+
Maersk's supply chain platform was fragmented: 20+ applications, 260+ developers, and no shared UI standards. Designers struggled with inconsistent patterns and inefficient workflows.
View Project“Flea Market” Design System
Design Systems & Components · Developer Handoff Specs · Figma
- Lines
- 51K+
- Subsystems
- 11
A portfolio that sits still is a brochure. I wanted a system I could run: one that keeps the work organized, does the research and the reporting on its own, and holds to a standard I would defend in a review. That meant building production software, and I am a designer who does not hand-write code.
View ProjectThe Engine Behind This Site
Agent Orchestration · AI-Assisted Development · Automated Testing & Quality Gates
If this is the kind of work your team needs, let's talk.
A role, a new product, or one that has become hard to use. All three are interesting. I read and answer every message myself.