I build systems that
scale revenue.
Eliminating design debt and building enterprise-grade user experiences. 8+ years designing systems that bridge logistics with cross-functional delivery.
Eliminating design debt and building enterprise-grade user experiences. 8+ years designing systems that bridge logistics with cross-functional delivery.
Maersk's legacy dashboard was outdated, offering fragmented insights and limited end-to-end visibility. Users struggled to access the information they needed, slowing decision-making and restricting the potential of www.maersk.com, one of the world's top revenue-generating sites.
A commercial photography studio was nearly invisible online - under 100 daily impressions and fewer than 8 clicks. Its website failed to capture attention, traffic, or leads, leaving its potential untapped.
Maersk's supply chain platform was fragmented: 20+ applications, 260+ developers, and no shared UI standards. Designers struggled with inconsistent patterns and inefficient workflows.
Whether you're shaping a new product or improving an existing one - I'd love to hear what you're working on.