I design systems that turn complexity into revenue.

Senior Product Designer with 8+ years designing and scaling digital products across enterprise logistics and B2B environments.

Connect on LinkedIn Download Resume

(02) — Background

Designer by trade, technical & commercial by mindset.

My foundation was forged in high-velocity agencies and sharpened over 8+ years scaling enterprise logistics — orchestrating product visions across engineering, PMs, and POs to untangle billion-dollar bottlenecks. I’m a Senior Product Designer with a technical, commercial mindset: I treat AI as a strategic multiplier, engineering AI-augmented workflows that compress the arc from research synthesis to interactive prototypes, and I translate complex data into specs so clear that engineering teams ship exponentially faster.

— Hossam Al Halabi · Copenhagen

(03) — Experience

From multimedia to enterprise product.

May 2024 — Present

Copenhagen, Denmark

Senior Product Designer

Independent / Freelance

Scaled a commercially invisible photography studio from under 100 to 5,003+ daily search impressions - 4,576% visibility growth and 511K+ cumulative impressions in roughly six months
Architected an intent-driven content hierarchy and conversion-oriented UX that captured Top-5 organic rankings for high-intent commercial queries
Engineered AI-augmented design workflows compressing the arc from research synthesis to interactive prototypes

Nov 2019 — Apr 2024

Denmark

Senior UX Designer

Maersk

Led UX discovery for 'The Hub,' translating business vision into a validated architecture that consolidated 14 disconnected legacy tools into one unified, live supply-chain dashboard
Designed real-time container-visibility and cross-functional insight features that became core to the platform
Built and maintained the governed 'Flea Market' Supply Chain design system as part of a 12-person UX task force - atomic Figma components and curated 'Page Recipes' adopted across 20+ products and 260+ developers

Nov 2016 — Nov 2019

Denmark

Multimedia Designer

Maersk

Produced video tutorials and digital content to support product adoption and customer engagement
Designed pixel-perfect visuals for marketing and internal campaigns
Created iconography & visual assets aligned with brand guidelines

May 2016 — Nov 2016

Denmark

Graphic Designer & Webmaster

Readynez

Designed marketing materials and UI assets for a leading IT training provider
Managed and optimized Umbraco CMS for responsive, cross-device experiences
Worked closely with marketing and sales teams to deliver promotional materials

(04) — Expertise

The craft, in four chapters.

01 / Craft

Fluent across the whole toolchain.

From Figma product systems to motion in After Effects, I move between high-fidelity UX and visual craft without losing fidelity in the handoff.

Figma·Sketch·Adobe XD·Photoshop·Illustrator·After Effects

02 / Systems & Product

I design systems, not screens.

Research-led product UX for high-density, enterprise B2B environments — governed design systems, accessible by default, engineered to scale to Day 1,000.

Design Systems·Interaction Design·Research·Usability Testing·WCAG 2.1

03 / Growth

Design as an acquisition engine.

I treat design as a business lever — technical SEO, content architecture, and full-funnel UX that scaled a zero-traffic domain to 511K+ impressions.

Technical SEO·Growth UX·Content Architecture·Conversion·GSC Telemetry

04 / AI Leverage

AI as a multiplier, not a shortcut.

I engineer AI-augmented workflows — prompt engineering, RAG, automation — that compress the arc from research synthesis to a shipped prototype.

Claude Code·Prompt Engineering·RAG·Workflow Automation·LLM Integration

(05) — How I Work

Principles that shape every decision.

High-Stakes Clarity

Precision interfaces for high-pressure environments — from live trading data to global logistics — where cognitive load must stay near zero.

Technical Empathy

Translating user research and engineering constraints into de-risked, build-ready architectures.

Ruthless Commercial Focus

Design as a business lever — acquisition engines built on search telemetry, technical SEO, and AI-augmented research.

Scalability First

Modular, accessible systems built for Day 1,000 — stopping design debt before it starts.

(06) — Validation

What collaborators say.

“Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.”

Andy F. | Lead UX, Maersk

“Navigated a massive enterprise web project... worked tirelessly to find solutions and make our deadlines.”

Maria B. | Head of Corporate Marketing

“Captured Top-5 organic search rankings for high-intent queries, scaling a zero-traffic commercial domain to over 511,000 verified impressions.”

Verified Google Search Console Telemetry

“Delivered great enterprise work on time, without needing a lot of guidance.”

Jan C. | Sr. Director Ecommerce & Digital Solutions, Maersk

“Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.”

Andy F. | Lead UX, Maersk

“Navigated a massive enterprise web project... worked tirelessly to find solutions and make our deadlines.”

Maria B. | Head of Corporate Marketing

“Captured Top-5 organic search rankings for high-intent queries, scaling a zero-traffic commercial domain to over 511,000 verified impressions.”

Verified Google Search Console Telemetry

“Delivered great enterprise work on time, without needing a lot of guidance.”

Jan C. | Sr. Director Ecommerce & Digital Solutions, Maersk

(07) — Education & Languages

Education

Bachelor's Degree
Faculty of Arts, Department of Arabic Language
University of Damascus · 2004–2008

Languages

EnglishFluent
DanishBasic
ArabicNative

I am ready for the next
big challenges.

Whether you're shaping a new product or improving an existing one - I'd love to hear what you're working on.

Connect on LinkedIn Download Resume

Designer by trade, technical & commercial by mindset.