10 years of design work, and the engineering mindset behind it.
About me
I design products that make complex things feel simple.
I’m a digital product designer with an engineering mindset, 10 years of it. I work close to developers, brand and marketing, and use AI-assisted development to put a working prototype in front of the team early, so decisions get made on something real instead of a deck.
The stack
What I work with, end to end.
Product & systems
- Product UX & UI Design
- Research & Usability Testing
- Design Systems & Components
- Enterprise & B2B Platforms
- High-Density Data UX
- Inclusive Design (WCAG 2.1)
- Developer Handoff Specs
- Figma
AI in practice
- AI-Assisted Development
- Agent Orchestration
- Prompt Engineering
- LLM Integration
- RAG (Retrieval-Augmented Generation)
- Claude Code
- Next.js
- React
- TypeScript
- Technical Architecture
- Quality Gates & CI/CD
- Docker
Growth
- Technical SEO
- Content Architecture
- Full-Funnel Growth UX
Experience
From multimedia to enterprise product.
May 2024 — Present
Copenhagen, Denmark
Digital Product Designer
Independent / Freelance
- Grew a photography studio's site from around 100 to 5,000+ daily search impressions in about six months: 4,576% growth and 511K+ impressions in total
- Built a clear, intent-driven content structure and conversion-focused UX that reached Top-5 organic rankings for high-intent commercial queries
- Designed and shipped hossam.dk, a live Next.js and TypeScript platform with a private control room behind it, using AI-assisted development from first sketch to running in production
Nov 2019 — Apr 2024
Denmark
Senior UX Designer
Maersk
- Led UX discovery for 'The Hub,' turning business goals into a validated structure that brought 14 separate legacy tools into one live supply-chain dashboard
- Designed real-time container-visibility and cross-team insight features that became core to the platform
- Helped build and maintain the 'Flea Market' design system as part of a 12-person UX task force, with atomic Figma components and curated 'Page Recipes' used across 20+ products by 260+ developers
Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.
Nov 2016 — Nov 2019
Denmark
Multimedia Designer
Maersk
- Designed marketing material for campaigns running across four channels: print, email, YouTube and social
- Produced video tutorials and motion design in After Effects to support product adoption and customer engagement
- Worked in Photoshop, Illustrator, InDesign and After Effects, from print-ready artwork to animated assets
Delivered great enterprise work on time, without needing a lot of guidance.
May 2016 — Nov 2016
Denmark
Graphic Designer & Webmaster
Readynez
- Designed marketing materials and UI assets for an IT training provider, in Photoshop, Illustrator and InDesign
- Ran and optimised the Umbraco CMS on Linux, keeping the site responsive across devices
- Worked closely with marketing and sales teams to deliver promotional materials
Worked tirelessly to find solutions and make our deadlines.
If this is the kind of work your team needs, let's talk.
A role, a new product, or one that has become hard to use. All three are interesting. I read and answer every message myself.